WICHITA, Kan. (KAKE) - Police say a man suffered critical injuries when he was hit by a car while crossing Kellogg in west Wichita. 

The incident happened just before 7 a.m. Thursday on westbound Kellogg at the exit to Ridge Road. Lt. Joe Kennedy said a man in his mid 20s was crossing from south to north and was nearly struck in the eastbound lanes. After crossing over the median, he was hit by a westbound vehicle. 

The man was in critical condition while being taken to the hospital. He had been upgraded to serious condition by Thursday afternoon. 

Investigators said neither the man nor the driver of the vehicle was impaired. 

Thursday afternoon, police and community members are speaking out about the dangers of crossing a highway on foot. 

“Sometimes pedestrians are not where you would expect them to be,” said Sergeant Brian Mock, WPD. 

Kellogg is not exactly pedestrian friendly, but that doesn’t stop people from trying to cross it. 

“Unfortunately we do have a lot of people who do cross Kellogg from the south to the north. I don’t know if that's because there's a lot of hotels on the south and there's a lot of shopping on the north,” said Mock. 

Thursday a man in his 20s was struck by a car while walking north on Kellogg near the Ridge exit ramp. He's now in serious condition but he isn’t the first one to be struck in this area. 

“I’ve seen someone get hit over there. I’ve seen that happen twice since I’ve lived here in 4 years,” said Candice Campbell, who frequently travels that highway. 

Campbell says 70% of the time she drives in that area of Kellogg she sees pedestrians crossing. She’s getting more concerned each passing day. 

“I wish people would stop and realize like that’s not the smart thing to do because A, you might make it but at the same time like that person that hit that guy, he’s going to have to live with that and if that guy doesn’t survive he’s really going to have to live with that and that’s not fair to the drivers either,” said Campbell. 

Police say at this point in their investigation the driver that hit the man Thursday is not at fault.

“Crossing Kellogg is not advisable. It’s just there's too many cars that are moving too fast for it to be done with any sort of safety,” said Mock. 

In any situation where pedestrians are crossing the road, be sure to be visible, wear brightly colored clothing when you can and always try to cross at crosswalks.