Jeff Long was introduced as Kansas' new athletics director on Wednesday.
Long was previously the AD at Arkansas for nine years.
One big challenge for Long is the football team, under head coach David Beaty they've only won three games in three years.
"You know big picture wise, I think for our program it's first our goal is to reach a bowl game. So we'll strive to reach a bowl game and once we reach that level we won't stop there," Long said. "Ultimately, I'm not shy in saying that someday down the road we're going to win the Big 12 Championship."