WICHITA, Kan.--- Wichita State University men's basketball team became the first Division I team to reach 30-0 in the regular season with another victory yesterday.
"It's special, especially this season," said Ben Burrus, WSU alumnus. "We go every season. I've been going to Shockers games since the 90s."
Burrus along with his friend Dustin Kuhn graduated from the university and are season ticket holders. They are continuing their five-year long tradition to follow the Shockers to Arch Madness in St. Louis next week.
For Burrus and Kuhn, the thought of selling their tickets was not an option, even though tickets for Saturday's game are going for $140 to $440.
"One of the theories that we deal with in sport is the elasticity of demand. Obviously, right now, the demand is so great that it doesn't necessarily matter what the price is. The 'get in' price on Saturday may actually grow even more than it has right now," said Mike Ross, WSU Sport Management instructor.
The WSU ticket office said they are sold out for Saturday's game and Arch Madness through the university.
Websites like Craigslist and StubHub show people who are selling their tickets.
According to Ross, Gameday will not be coming to Wichita, despite a campaign to move it from Stillwater, Okla.
Saturday's game will be televised on ESPN at 1 p.m.