Stores opened as early at 4 am Friday morning for the annual Black Friday rush.
At Best Buy in West Wichita a line of people wrapped around the building, with some people camping out for two nights to get the door busting deals.
Black Friday is traditionally the busiest shopping day of the year, and despite the ailing economy, people are ready to buy.
"Deals are worth it," said Jake Cook who waiting in line since early this morning.
The hot deals, TVs, MP3 players and computers.
Black Friday sales are expected to continue throughout the weekend.
10 p.m. Thursday Story
Black Friday is a day that takes some patience and strategy, like camping out before hand. While the black cloud of the economy may force shoppers to keep a closer eye on the price tag, most say they won't let it rain on their Black Friday deals.
"There's rumored to be some really good deals," said John Whitsel, who camped out for Black Friday deals.
"Sales have been brisk, so we're pleased with that," said Forrest Lybargar, who's an assistant sales manager at K-Mart in Wichita.
It seems to be as much as holiday tradition as carving the turkey: The Black Friday shopping rush and camping out hours, even days before, to be the first in line to get the deals.
"We wanted to make sure to we were able to get them," said Whitsel. "We've been doing this for years."
"We have people lined up around the building by the time I get here Friday morning," said Dave Wells, who's a service manager at Best Buy in Wichita.
As the economy continues to put a serious strain on stores and shoppers this year, hundreds around Wichita still headed out to get big deals put in place before Black Friday.
"We have seven grandkids, so we thought we'd catch some of the bargains," said Gene Winkle, a Wichita shopper.
Even though most area store managers we talked to still expect to see strong sales, that doesn't mean shoppers won't be keeping a tighter hold on the wallet.
"As long as we're getting out merchandise out, that's great," said Lybargar.
With nearly 100 million people across the country expected to hit the stores for Black Friday - some as early as 4 a.m. - shoppers say they're not ready to let the economic Grinch steal this holiday.
"It's Christmas," claimed Abram Garcia. "It's the time to give."
For the serious shoppers who don't want to camp out, you can expect to see doors open at area stores anywhere between 4:00 and 6:00 a.m.