Chiefs are NFL's 'most disliked team,' according to study
With much love comes much hate. That seems to be the case with the Kansas City Chiefs, according to a study of data from X (formerly Twitter) over the last 90 days.
The study says the Chiefs are the "most disliked" team in the NFL, dethroning the Dallas Cowboys. BetOnline.ag tracked negative sentiment posts, such as "I hate the Cowboys," "Screw the Cowboys," etc., directed at each team. More than 120,000 X posts were tracked.
The study broke down each team in a bar chart.
The Chiefs are heading to the Super Bowl for the fourth time in five years with a 17-10 victory over the Ravens in the AFC championship game Sunday. They'll face the San Francisco 49ers in Las Vegas on February 11.
Six straight AFC Championship appearances and four trips to the Super Bowl could be creating "fan fatigue," the study says, "...similar to how fans felt with the Patriots and Tom Brady." Also contributing could be exposure of Travis Kelce and Taylor Swift, as well as the idea that officiating gives the Chiefs favorable treatment.