WICHITA, Kan. (KAKE) - If you love live music, there is a little something for everyone this weekend in Wichita. The next three nights there are three big concerts, starting off with country star Morgan Wallen at Intrust Bank Arena.

Five hours before doors open to see Morgan Wallen at Intrust Bank arena and Emily Morelli is already waiting in line, making sure that she and her family are as close to the stage as possible. They drove all the way from Kansas City for the show.

"Absolutely, once you're in the front row, you'll never not be in the front row," Morelli said. 

They probably aren't the only ones who came to Wichita for this concert. Thursday is the first sold out show for the arena since the pandemic started.

"It feels great that we're gonna have, you know, close to 12,000 people in the arena tonight. our staff is excited," said Intrust Bank Arena Director of Marketing Christine Pileckas. 

The concert is one of three big ones happening in Wichita this week. West Fest, headlined by Ice Cube, is Friday at Intrust and then on Saturday Wave is home to the Kansas is for Lovers Festival.

"There's a lot of bands on tour right now," said Wave General Manager Jared Parson. "A lot of them trying to make up for lost time, you know, and everybody's itching to get on the road."

These shows mean more than just a fun time for music fans.

"People don't think about concerts being economic development, but they absolutely are," said Visit Wichita Vice President of Marketing Brandy Evans. 

Evans with Visit Wichita says concerts, like big sporting events, bring people into the city from all over, offering a rush for local businesses the night of the show.

Wave's General Manager Jared Parson says research he's done backs that up. 

"We did a study with the national independent venue association, and they said, on average, for every one ticket or $1 purchased on a ticket, it's $12 that goes into the economy."