Wind Surge logo designer discusses design, responds to criticism

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WICHITA, Kan. (KAKE) -

Curious fans sat down with Wichita Wind Surge logo designer Todd Radom Thursday night to learn about his design process. 

The logo and name for the city's new Triple-A baseball team was released Wednesday night. 

Radom has designed logos for professional sports teams for decades. He said when designing the logo for Wichita Wind Surge, he researched and took time to get to know the city. 

"I was very fortunate to have made friends who showed me around here. I felt like I had a certain sense of the place," said Radom. 

After creating several designs, he chose a final design to represent the new team. He wanted something that was a tribute to the past, like the "W" is similar to the "W" for the Wichita Wranglers.

Radom said the pegasus symbolizes strength and the city's ability to surge toward the future. 

The new name and logo caught mixed reaction. 

"I think the design work is really impressive on the logo. It's definitely unique and something new for the area," said one Wichitan at Thursday night's meeting. 

"The idea of surging forward and moving into a new realm and a new world for Wichita and a team. I don't know that that really came across in wind surge," said another. 

"Everything looks really amazing on the gear It's just different to see it really on something."

Just hours after the unveiling, someone created a petition to change the name. More than 13,000 people signed it.

Team officials said Thursday night that despite any backlash, the name and logo will stay. 

"People will grow to love it, and we're going to have a great time at the ball park," said Bob Moullette, the team's vice president and assistant manager. 

"It's understandable. It's a process. I think in the days to come we'll see people with caps on their heads. It's going to become part of the local landscape," said Radom. 

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