Pink tortillas raise awareness of breast cancer

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A Wichita business is creating pink tortillas to raise funds and awareness of breast cancer.

"I always wanted to give back to the community and that's what I do everyday," said Eddie Sandoval, Founder and CEO of Pinole Blue.

For two years, the food company has been making products out of organic and non-GMO corn. 

Last year, they began making tortillas out of water, salt, lime, and corn. 

But, Sandoval thought of an idea ahead of October, which is breast cancer awareness month. He added beet juice to create pink tortillas.

"With the pink tortilla, this is perfect, not only are we offering a healthier alternative, we're raising awareness with breast cancer," said Sandoval.

Pinole Blue is donating 10-percent of all pink tortilla sales to the local Susan G. Komen foundation.

"We are so, so thankful for the generosity of Pinole Blue to think about us, to help us raise money that really goes back into our local community," said Jeremy Mock, development director for Susan G. Komen Kansas and Western Missouri.

Mock and Sandoval hope the pink tortillas get people talking.

"What we want people to understand is for one, you need to get your mammogram every single year. Screening is key," said Mock. "Hope that brings kind of more of a conversation about breast cancer. Breast cancer awareness is important and we need people to know what their risk is."

Pink tortillas are being used at local restaurants, including, Taco Locale Wichita, Public at the Brickyard, District Taqueria, Los Compadres Mexican Grill, and El Viejito Mexican Restaurant. 

People can purchase pink tortillas at Pinole Blue, located at 242 North Cleveland, Taco Locale Wichita, GreenAcres Market in Wichita, and The Merc Co+op in Lawrence.

To learn more about Pinole Blue, click here.

The Susan G. Komen Kansas and Western Missouri chapter is hosting their annual fundraising event this weekend. The MORE THAN PINK Walk (formerly Race for the Cure) will be held Saturday, Sept. 28, at 9 a.m. at Towne East Square.

To learn more about Susan G. Komen Kansas and Western Missouri, click here

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