5 Digital Marketing Innovations to Watch Out for in 2020Posted:
Are you having trouble keeping up with the latest marketing hype? That isn’t surprising. Digital marketing is changing faster than it ever has in the past.
With digital marketing ad spends expected to grow during 2019, businesses everywhere are looking to take advantage of the newest tools. But with things moving so fast, it’s hard to know what to pay attention to. This post will help fill in the details for you.
Below are five marketing innovations that you need to pay attention to in 2020.
1. Profiling Buyers With AI
Data is abundant on the web today. So much so that AI is getting good at predicting consumer behavior. Because of this, expect AI to drive more data-driven decisions when targeting consumers.
We saw this earlier with the Amazon and Netflix recommendation engines, but this capability is now available for smaller companies.
Chatbots have been around for a while. The problem is, they were never really that good.
AI has changed all of that. Chatbots have gotten so good that many consumers won’t realize they aren’t talking to a human much of the time.
This capability will provide companies the means to free up resources by allowing chatbots to take over customer service functions.
3. Voice Search
Text search has been the key way to find information on the web since the beginning of the internet. With advances in search technology, that’s starting to change.
Voice searches are making up a good percentage of information queries on the internet. Because of this, companies will need to optimize for voice and perform SEO to target these new search phrases.
Finding an SEO expert to handle this new trend will be vital for businesses to keep up their organic search rankings.
4. Push Notifications
Data collection has come under heavy scrutiny over the past few years. With all the privacy issues coming up, that isn’t without good reason.
Because of this, businesses are looking for new ways to reach their customers. This has led to an increase in push notifications.
When a customer visits your website, they’re prompted with a message asking them to opt into notifications. Once a user opts in to push notifications, they will receive messages on their phone or web browser whenever you have a website update for them.
5. Augmented Reality
With retail sales going down every year, businesses are looking to find ways to stand out from the crowd and provide new buying experiences. With advances in augmented reality, AR has become one of the next big trends.
Expect to see new AR products with makeup, furniture, and real estate. There’s nothing better than seeing what a product will look like in a real-life setting before you buy it in a store.
Keep Track of These Marketing Innovations
The internet is changing every day, and the future holds even more promise with these up-and-coming marketing innovations. Make sure you keep up to date so you can take advantage of new digital marketing technology to help grow your business.
But knowing about these things is only the first step. You need to know how to put them into practice. Head back to our blog to learn how to take advantage of the newest marketing tools.
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