Boy selling 'ICE COLD BEER' results in several calls to police

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A boy in Utah with a unique marketing strategy caught some attention from police.

The Brigham City Police Department said in a Facebook post on Tuesday that the boy was holding up a sign that said "ICE COLD BEER." But if you look closer at the sign, in small letters above "BEER" is the word "root."

That's right, the kid was selling root beer.

Yep, he’s selling beer ... ROOT BEER, that is," the post says. "His marketing strategy has resulted in several calls to the BCPD, but apparently its paid off as business has been good."

Contributing: KXXV