Bud Light selling rainbow bottles for Pride Month to support LGBTQ communityPosted: Updated:
Bud Light is partnering with GLAAD in June to launch its first-ever rainbow aluminum bottle to celebrate World Pride month.
The new limited-edition bottles will be available in bars nationwide throughout the month, according to PR Newswire. The bottles will make their debut at the upcoming GLAAD Media Awards this weekend in New York City before arriving in bars next month.
In addition to the updated color scheme inspired by the LGBTQ Pride flag, the bottle also swaps out the iconic Bud Light creed that's printed on the crest of the bottle for words of inclusivity and support.
"Bud Light has been a supporter of the LGBTQ+ community since the 80s and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTQ+ community and everything GLAAD does to support it," said Andy Goeler, Vice President of Marketing for Bud Light.
For every case of rainbow bottles sold from May 27 to June 30, Bud Light will donate $1to GLAAD, up to $150,000 to assist in their efforts of creating a world where everyone can live the life they love.
"The way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond," Goeler said. "With the release of these new bottles, we hope to create something that everyone can feel proud to hold during Pride month that also makes a positive impact for GLAAD's initiatives and the LGBTQ+ community overall."