Visit Wichita releases economic impact figures from NCAA Tournament

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Old Mill Tasty Shop is a Wichita staple nestled just down the road from INTRUST Bank Arena

Just a few months ago the business was booming thanks to the NCAA tournament. Both the first and second rounds were hosted here.

Old Mill Tasty Shop's owner, Don Wright, says the tournament games brought big crowds.

"Depending on the time of day, either they would come in huge waves or come in pieces. But for the whole week that they were here it was pretty great."

To take full advantage of the crowds, most businesses extended hours and brought in extra help.

Wright said, “I think at the end of the week we probably doubled our sales for that week, which was great.”

And now we have a better idea of just how much money was generated during the tournament.

Susie Santo of Visit Wichita says out-of-towners, generated $5.5 million in economic activity during the 4 days.

And it wasn't just visitors credited with the big economic impact.

"In addition to the out of towners coming in, we also had a lot of locals that participated," says Santo.  "This tournament retained another 6.2 million in economic activity from our locals.”

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