Did Cambridge Analytica get your data? Here's how you'll know

Posted: Updated:
(KAKE, AP) -

Anyone who's been wondering if their private Facebook data might have been swept up in the Cambridge Analytica scandal will soon get their first clues.

Starting this week, all 2.2 billion Facebook users will receive a notice on their feeds, titled "Protecting Your Information," with a link to see what apps they use and what information they have shared with those apps. If they want, they can shut off apps individually or turn off third-party access to their apps completely.

In addition, the 87 million users who might have had their data shared with Cambridge Analytica will get a more detailed message informing them of this. Facebook says most of the affected users (more than 70 million) are in the U.S., though there are over a million each in the Philippines, Indonesia and the U.K.

ZUCKERBERG TO TESTIFY BEFORE CONGRESS

Reeling from its worst privacy crisis in history - allegations that this Trump-affiliated data mining firm may have used ill-gotten user data to try to influence elections - Facebook is in full damage-control mode, with CEO Mark Zuckerberg acknowledging he's made a "huge mistake" in failing to take a broad enough view of what Facebook's responsibility is in the world. He's set to testify before Congress next week.

Cambridge Analytica whistleblower Christopher Wylie previously estimated that more than 50 million people were compromised by a personality quiz that collected data from users and their friends.

APPS MAY PUT YOUR INFO AT RISK

That Facebook app, called "This is Your Digital Life," was a personality quiz created in 2014 by an academic researcher named Aleksander Kogan, who paid about 270,000 people to take it. The app vacuumed up not just the data of the people who took it, but also - thanks to Facebook's loose restrictions - data from their friends, too, including details that they hadn't intended to share publicly.

Facebook later limited the data apps can access, but it was too late in this case.

Zuckerberg said Facebook came up with the 87 million figure by calculating the maximum number of friends that users could have had while Kogan's app was collecting data. The company doesn't have logs going back that far, he said, so it can't know exactly how many people may have been affected.

Cambridge Analytica said in a statement Wednesday that it had data for only 30 million people.

TIPS TO AVOID SOCIAL MEDIA SCAMS

The Better Business Bureau shares these tips to avoid social media scams, in light of the data compromise. 

• Be skeptical: Before you take a quiz, figure out who created it. Is it a brand you trust?

• Adjust privacy settings: Review your social media account’s privacy settings and be strict about what information you share.

• Remove personal details from your profile: Don’t share information like your phone number or home address on social media accounts. 

• Don't accept friend requests from people you don’t know. 

“We always knew someone was trying to trick us with social media quizzes, because they are free” says BBB’s chief security officer Bill Fanelli, CISSP, in a statement. “If there is no charge, then the value is the data they can collect. We also knew that it was for a use we probably would not like, because they went to such great lengths to hide their purpose. Now we know we were right on both counts.”

The BBB says not all social media quizzes are about unprincipled data collection, but it cautions users to be careful about what they share online. It warns that profile data, quiz answers, and more can be used to used to steal your money, or let a scammer pretend to be you in order to steal someone else’s money. "And now we know that seemingly innocent information can even be used to build a profile on you that can be sold to anyone trying to influence society," the BBB states in this scam warning involving Facebook. 

The Associated Press contributed to this report. 

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