Just like he calls plays during a Friday night football game, coach Tony Johnson plots a morning plan of attack for members of his South High football team.
These freshman football players are among the roughly 200 student athletes and school administrators hitting the pavement this weekend. They hope to spread the word about the upcoming $370 million bond issue plan.
"Sometimes people that may not have a child in the school district right now, or someone with a child that's young and coming up doesn't fully understand how much we lack in resources," says Coach Johnson.
If passed in November, student athletes will get new fields, courts and gyms.
But athletes aren't the only students ready to reap the benefits. The bond plan also includes libraries, auditoriums and cafeterias.
After a rough Friday night on the gridiron, Johnson says success Saturday morning felt sweet.
"You know, just camaraderie, being together, working together, and having a common goal," he says.
Neighbors who have agreed to support the bond issue will receive signs in their yard later this week that say "Yes For Kids."