Thursday, April 23, 2009
Congress is giving cable operators early notice that the industry's plan to roll out targeted advertising to viewers will be scrutinized for privacy implications.
Lawmakers are questioning whether cable companies will monitor what consumers are watching to target advertising to them.
The questions come even before the industry has unveiled its first such ad.
Kyle McSlarrow, chief executive of the National Cable and Telecommunications Association, is among the witnesses at a hearing Thursday of the House subcommittee on Communications, Technology and the Internet.
He says cable operators don't have plans this year to use set-top box data.
If they do so in the future, McSlarrow says they'll comply with existing cable laws and be "very conscious" of privacy issues.
McSlarrow is also advocating for industry self-regulation.