Pepsi's Mid-Calorie Soda Aims To Win Back Drinkers

By: Associated Press
By: Associated Press

Stay up-to-date with KAKE News:

Thursday, February 23, 2012

Pepsi hopes to win back drinkers with a compromise.

Some people don't like the calories in regular soda, but loathe the taste of diet. So, PepsiCo Inc. is rolling out "Pepsi Next," a mid-calorie drink that's half the calories of regular Pepsi at 60 calories per can.

The cola, which is slated to hit store shelves nationally by the end of March, is Pepsi's biggest product launch in years. It's likely to revive the cola wars that had become flat in recent years as Coke, Pepsi and others failed to innovate. The drink is the latest attempt to stem declining soda sales as people increasingly move away from sugary drinks to water and other lower-calorie beverages because of health concerns.


Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
KAKE TV 1500 N. West Street Wichita, KS 67203-1323 (316) 943-4221
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 140151893