Competition Forces Honda To Revamp New Civic

By: Associated Press
By: Associated Press

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Tuesday, December 20, 2011

Honda is revamping its Civic ahead of schedule because of intense competition for small-car buyers in the U.S.

The company is telling dealers it will have a revamped model by the end of next year, even though the 2012 Civic just hit showrooms over the summer.

The move is unprecedented for any carmaker because new models aren't usually revamped for at least three years.

Honda executives confirm that they are redoing the compact car early, but say they're just trying to stay ahead of the competition.

But analysts say Honda is redoing the car because it was a step backward from the old one.


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