Thursday, December 7, 2011
Coca-Cola moves formula for 1st time since 1925 The Coca-Cola Company has moved its secret formula for the first time in 86 years, taking it from a bank vault to a new repository on exhibit at its downtown Atlanta museum.
The world's largest beverage maker says the new vault containing the formula will be on display for visitors to its World of Coca-Cola museum. However, the 1886 formula itself will remain hidden from view.
Atlanta-based Coca-Cola says the decision to move the formula from a vault at SunTrust Banks Inc. had nothing to with the bank's decision in 2007 to sell its long-held stake in Coca-Cola.