Facebook To Unveil 'New Look For News Feed'

By: ABC News
By: ABC News

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Friday, March 1, 2013

Facebook's about to have some news in its own News Feed. The company sent invitations to reporters this morning, inviting them to "Come see a new look for News Feed." The event will be held at Facebook's campus in Menlo Park, Calif. on March 7.

The company has been testing new designs of user Timelines, but this event looks like it will focus strictly on the News Feed. According to TechCrunch, Facebook has been testing improved versions of the News Feed feature in mobile apps. The social network has recently overhauled its iPhone and Android apps, making them faster to use.

The event comes after the social network announced last night that it has acquired Atlas, a digital advertising company, from Microsoft. The acquisition, Facebook says, will help advertising with targeting audiences on the Web and through mobile.

Facebook has continued to beef up its mobile offerings over the last several months. In addition to refreshing its iOS and Android apps, it released Poke, a mobile messaging service, as well as added free calling to its iPhone Messenger app.

Facebook held a similar event at its campus in January, when it unveiled its new Graph Search, a search tool that lets you search across your friends information.



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