Facebook Buying Atlas Ad Business From Microsoft

By: Associated Press
By: Associated Press

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Thursday, February 28, 2013

Facebook says it's buying the Atlas advertising business from Microsoft.

Atlas makes ad management and measurement tools for businesses. It's one of the businesses of Microsoft's ill-fated $6.3 billion purchase of aQuantive in 2007. The purchase comes as Facebook Inc. tries to increase revenue from advertising, particularly on mobile services.


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