Wednesday, June 23, 2010
Gourmet may be dead as a magazine, but the brand lives on.
Conde Nast, which closed the money-losing print magazine last fall, said Tuesday it is launching a digital product called "Gourmet Live" for the iPad and other mobile gadgets.
It is another bet by Conde Nast on the world of apps — the mobile software applications popularized by Apple Inc.'s iPhone. The publisher has invested heavily to bundle its magazines as applications on both the iPhone and now the iPad.
The new app is aimed at least in part at winning back some of Gourmet's print readers.
The Gourmet app will include articles, menus, photos and video. It will have a yet-undetermined number of "producers" feeding it content rather than a traditional magazine staff of editors and writers.