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Montana BBQ Restaurant Settles Lawsuit Over False Yellow Page Listing

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Friday, November 23, 2012

A phone book company has settled a lawsuit filed by a Montana barbecue restaurant that was listed in a section of the yellow pages for "Animal Carcass Removal."

The owner of Bar 3 Bar-B-Q sued Dex Media Inc. after the listing appeared in the 2009 phone book and was reprinted in other directories in 2010 and last year. It gained notoriety after it was featured as a joke on Jay Leno's show in 2011.

Hunter Lacey's lawsuit claimed a Dex salesman deliberately published the free listing under the section after he refused to buy an advertisement in the book.

The terms of the Nov. 16 deal between Dex and the restaurant's parent company were not disclosed. A tentative agreement proposed in September said it would include a payment to Lacey.


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