Monday, February 11, 2013
The White House and outside supporters of President Barack Obama are launching simultaneous social media, public outreach and fundraising campaigns tied to Tuesday's State of the Union address.
The efforts will focus on jobs and the budget, gun control, immigration and climate change. The outreach reflects a decision by the president and his advisers to use public support to pressure Congress.
The White House will use social media in an effort to engage the public on proposals Obama will outline in his speech. Officials invited 100 people who follow the administration on social media sites like Twitter and Facebook to watch the speech from the White House, then participate in an online panel.
The White House will also stream a version of the speech that will incorporate graphics and data.