Hatteberg's People - Salina Journal

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Sunday, November 22, 2009

In this economic climate and emerging technology, It would be a mistake to say the newspaper business in 2009 is fun. However, in Salina at the Salina Journal, the news staff is having a ball.

In a cluttered newsroom, which is the way all newsrooms are, reporter Tim Unruh is fishing for a story.

A few desks away, reporter Gary Demuth is putting to bed a food recipe for a future edition.

Daily editorial meetings sort out the days events and reporters discuss the stories they will be covering.

On the surface, much of the newspaper business looks the same, but it's not.

As newspapers embrace the digital world of the Internet and multimedia, reporter Tim Unruh decided to take it a step farther. He noticed that a popular part of the paper was, "The Look Back".

This brought about a new segment for the Internet, partnering Izzy Fitz and Bud Driscoll in a look at "today's old news". Reporters Tim Unruh and Gary Demuth take on the characters of Bud and Izzy and once a week look at news from the Salina Journal Morgue.

It's taking some of the paper's history and bringing it back to life.

Salina Journal New Media Web Developer Kris Winters tapes the segment. "They are both very fun guys, " Winters says.

The production itself involves television, the newspaper, and the website all together and that's what it should be. Shot in front of a green screen, Kris adds a background, makes it look like old film and spruces it up for the web.

Fishing for a story led this newsroom staff to a make a new way out of an old way, and to keep its readers and staff having a ball.


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