Salvation Army Still Short Of Fundraising Goal

By: Jordan Shefte Email
By: Jordan Shefte Email

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You may have noticed bell ringers have left the storefronts, but that doesn't mean the Salvation Army Red Kettle campaign has ended. The fundraising continues through the end of January.

You can still donate by mail or online, and it's a good thing because the Wichita Salvation Army still has a little way to go before reaching its final goal.

Each coin dropped in the bucket makes a difference. The Salvation Army's holiday red kettle campaign is the organization's primary fundraising tool.

"Our fundraising helps not only our Christmas assistance, but is support for our programs year round and our programs that we provide for people on a yearly basis," said Salvation Army City Commander Major Douglas Rowland. "Talking about as many as about 40,000 people were touched by the Salvation Army last year for instance."

But to be able to continue providing those services, the organization needs to be successful in this campaign. So far this year, totals are looking good.

"We're about 65,000 dollars ahead of this point last year," Rowland said.

Part of the reason for the increase could be because of new ways to donate.

"We have some competitions that have been going on around town as far as the online giving to the red kettles, so we've seen that happening," Rowland said. "We've also had our season pass that people have purchased for $20, and they've been wearing those buttons around town showing that they have given support to the red kettle campaign."

But even though totals are slightly ahead of what they were at this time last year, the Salvation Army is still about $400,000 away from their $1.8 million goal. So while the bells are absent, the Salvation Army is asking you to continue giving.

"We continue to look at the income throughout the entire month of January as people continue to give, and see that happening every year so we plan on that being part of our Christmastime goal," Rowland said.

If you still wanted to give more money to the Salvation Army this year, there are a couple ways to do so: You can either send it in the mail to 350 N. Market street, or you can donate online. There is a link available below.


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