Professional photographers are hired for weddings and family portraits, but a new trend places them inside a different special occasion.
They are entering delivery rooms to photograph the birth of babies.
It's a way to ensure all the emotion and excitement of the day can be captured forever.
A father's squeeze of support, or a mother and baby meeting for the first time. Beautiful moments, rarely focused on in such detail.
"It's breathtaking," said photographer Chelle Gibbs. "It's just awesome to be in that experience."
A new trend called birth photography is capturing the occasion, creating lasting memories.
"You're so wrapped up in the pain and the excitement and everything that you don't actually get to see the moment as it's happening," said new mom Sarita Athey. "So to be able to look back and see those pictures, that's stuff that you didn't get to see while you were in labor."
When Sarita heard about the idea, it was something she didn't want to miss out on.
"You take for granted the fact that they're only going to be this little for so long," Athey said. "So to be able to capture that when they're tiny, when you first see them, when you first meet them, when daddy first sees them, you could tear up just looking at those pictures."
So for the birth of her fourth child, she hired photographer Chelle Gibbs, with Captured by Chelle Photography. Chelle has photographed a number of births for local families.
"I just love to capture all that because they don't have a chance to think about and look at all that when they're in the moment," Gibbs said. "And so they can go back after the fact and look at the images that I've given them and relive it."
Now, Sarita's baby, Jack, is four months old. But thanks to those very first photos, she'll never forget the day he was born.
"I love the fact that I'm able to have every stage of his life including when he first came in," Athey said.
In addition to the birth, she also does maternity and newborn shoots.
And she offers a package that captures the changes of a baby, taking photographs at three, six, nine and twelve months.