Forecaster Says Global Ads To Fall 6.9 Percent In 2009

By: Associated Press Email
By: Associated Press Email

Stay up-to-date with KAKE News:

Tuesday, April 14, 2009

A key advertising forecaster is projecting that global ad spending should fall by a 6.9% in 2009, a pace that is worse than expected.

The outlook from ZenithOptimedia is down from December's projection for a 0.2% decline this year.

The current forecast shows much steeper dips in North America and Western Europe. With trade falling off, the Asia-Pacific region and Central and Eastern Europe are expected to show declines now instead of the previously forecast increases.

U.S. ad spending is expected to fall by 8.7% this year from 2008. The prior projection was a drop of 6.2%.

ZenithOptimedia says companies are waiting until the last moment to commit to ad spending, which many consider as a discretionary expense.


Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
KAKE TV 1500 N. West Street Wichita, KS 67203-1323 (316) 943-4221
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 42965382 - kake.com/a?a=42965382