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Romney To Run First General Election TV Ad

Reporter: Associated Press

Thursday, May 17, 2012

Presumptive Republican presidential nominee Mitt Romney says he'll run his first TV ad of the general campaign in a couple of days.

Romney told reporters Thursday that it will be a positive spot introducing him to voters.

Separately, sources familiar with the ad buy told The Associated Press that the spot is slated to run next week. Data from television stations shows the ad will air in Iowa, North Carolina, Virginia and Ohio -- all critical battleground states in the fall.

The former Massachusetts governor is still unknown to millions of voters. Ads highlighting his biography could help introduce him to voters on his terms, and counter the negative portrayals of him by Democratic President Barack Obama's re-election machine.