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November 8, 2012
Northern Tool + Equipment today announced it has agreed to acquire The Sportsman’s Guide and The Golf Warehouse from Redcats USA for $215 million.
Pending regulatory approval, the deal will transformNorthern Tool + Equipment into a company nearing $1.5 billion in sales.
The Golf Warehouse is a Wichita based online golf equipment retailer.
The Sportsman’s Guide is a South St. Paul, Minn.-based supplier of top-quality outdoor goods sold via catalogs as well as SportsmansGuide.com, BoatingSavings.com and
WorkWearSavings.com. Both companies will continue to operate as stand-alone brands to take advantage of their considerable brandequity.
Northern Tool + Equipment expects to seamlessly integrate The Sportsman’s Guide and The Golf Warehouse into its current operations, taking advantage of ample economies of scale. Moreover, all thebrands share a common target customer that Northern Tool + Equipment has marketed to very effectively for more than 30 years.
No job cuts are expected as a result of the acquisition. Northern Tool + Equipment anticipates eventually adding new jobs as a result of a successful melding of the businesses.
“We are very bullish about this milestone acquisition – it builds on our operational strength and synergies,” said Chuck Albrecht, president, Northern Tool + Equipment. “Furthermore, we were drawn to both companies being family-run institutions with strong management. We look forward to building an even brighter future together.”