WICHITA, Kan. -- The charitable needs in the Christmas season are high, but the Salvation Army says they're not where they'd like to be with donations.
Tomorrow, holiday distributions begin for both the Salvation Army and Interfaith Ministries' Operation Holiday - and they say they could use more help.
Major Glen Caddy with the Salvation Army blames the lower donations on three factors: A shorter period this year between Thanksgiving and Christmas, the economy and more people shopping online this year. Caddy says that since fewer people pass the kettles, the army is increasing its presence online since that's where they're going.
With the fewer days and the icy weather conditions that struck in early December, there could be a potential shortfall of $20 million this year.
It's a tougher season, but Major Caddy says there's still hope the donations will yet come. Last minute collections for the Salvation Army's Angel Tree and Star of Hope arrive a day before distribution begins.
Caddy says there's also another incentive to give: This year, an anonymous donor will match money given through December 31 up to $100,000.
"That is we hope will jump start again the folks going to the kettles because every dollar that goes into the kettle becomes two automatically," Caddy said.
Caddy also wants to remind area residents that donations fund the army's year-round work - not just during the holidays.
If you would like to donate to the Salvation Army or Operation Holiday, please click one of the links below:
You can also text the word KETTLE to 80888 to donate $10.