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Wichita To Hire Cowtown Marketing Firm Save Email Print
Posted: 2:46 PM Mar 28, 2008
Last Updated: 2:46 PM Mar 28, 2008
Email Address: jennifer.bocchieri@kake.com

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A financially troubled local attraction is getting ready to make a big comeback. Scenes from the Old West will soon be on display once again at Wichita's Cowtown museum and the city wants to make sure everyone knows it.

"We're doing some guerrilla tactics to make sure we get the word out that Cowtown is open and operating," says City Arts Director John D'Angelo. To get the word out, the city is looking to spend up to $54,000 over the next year to hire a marketing firm.

The firm will update old information plus make new brochures for visitor centers, create a new e-mail campaign, come up with new admission packages and plan a big to-do for the grand re-opening in two months.

"It's become a city entity so we need to mark it and brand that message," says D'Angelo.

Wichita officials took control of the financially failing Cowtown Museum last year. The living history attraction had been steadily losing money, partly due to a lack of attendance.

The city also had to spend big bucks to fix up several buildings that weren't up to code. Now the city hopes new events, including the Diamond "W" Wranglers, will turn this latest chapter in the museums' history into a successful one.

The city council is set to vote to hire the new marketing firm on Tuesday.

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Posted by: cliff Location: wichita on Mar 31, 2008 at 11:30 AM
is this just another developers grab for the land at cowtown for the riverwalk?as long as its cowtown museum thay cant have it. when they kill cowtown, then they can "develop" it.

Posted by: Steve Location: McMullen Jr on Mar 29, 2008 at 12:27 PM
Nobody goes to cowtown because there is nothing to do there. Cowtown should be today what it probably was long ago, a rustling, bustling district of shops and saloons. Move it all to Oldtown or the Delano District and Reintegrate it back into Wichita tradition so as to bring it back to life. Wichita has a wild west history. Build on that. Market it well. Give people something to do when they arrive. Let them experience wild west themes in a modern way. Old town is a success because it is themed on the old Warehouse District idea which has proven to be 'cool' in cities across america. People want to have fun when they go out. Cowtown is boring and lame.

Posted by: Anonymous on Mar 28, 2008 at 09:35 PM
Why do we have city/county "professionals" when all they do is spend our tax dollars on outside consultants. Can't they handle ANY jobs themselves? Let's just hire the consultants to do the job and eliminate the middle men.

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