Shocker Exposure Helps With Recruitment

By: Lily Wu - Email
By: Lily Wu - Email

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Wednesday, March 27, 2013

National exposure of Wichita State University will help with recruiting prospective students.

"It does help me make a good decision," said Kearon Colbert, a high school student from Junction City. He said the basketball team helped him say, "Wow, that's a pretty good college out there."

University officials think that the team's national exposure can help increase enrollment numbers.

"There's a lot of great opportunities that come with it, lot of great exposure that we could not otherwise buy from the standpoint of advertising and marketing," said Wade Robinson, vice president for campus life. "For us, it's a good piece."

Over the weekend, media mentions of Wichita State peaked at 1,400, from about 100 on a given day.

In 2006, when the Shockers made the Sweet 16, the phrase "Wichita State" was searched on the web 256% more since the start of the NCAA tournament that year.

For the comparable "Sweet 16" week from March 2005 and 2006, the admissions office had a 20-percent increase in email traffic and 10-percent increase in phone traffic.

"Anytime you have some positive news that you can look at nationally, is a very good thing," said Robinson.

Officials say renovations to the campus also help with recruitment.

In May, start of construction is planned for the new residence hall. It is scheduled to be open for the freshmen class starting Fall 2014.

Also, the Rhatigan Student Center construction is expected to be complete by August 2014.

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