The Rise Of Pinterest

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Tuesday, May 22, 2012

First there were status updates, then there were tweets, and now it's all about the pins.

Pinterest has more than 10 million users and if you haven't heard of it yet, the concept is simple. It's an online idea board or virtual scrapbook where you can collect all your favorite things you find online.

The social network was launched about two years ago and now it is the third most popular social network in the United States falling only behind Facebook and Twitter. KAKE News spoke with a couple of self- described Pinterest addicts to find out why millions of people have signed up.

Brittani Lonergan is running out of places to hang all her hand made home decor but she wasn't always so skilled at creating art.

“I've never been an artsy person actually,” Lonergan said.

That was B.P. or before Pinterest.

“I would've never thought of this if it wasn't for Pinterest,” Lonergan said.

The same social network that inspired Lonergan's works of art, also helps Amanda Brown cook up new dishes to serve her family.

“If it looks good I pin it and then when I’m hungry I go back to it and see what looks good for supper,” Brown said.

When asked to describe their online source for inspiration, both women use the same word.

“I'd have to describe it probably addictive,” Lonergan said.

“It's very addicting. I mean I know a lot of people who are on it constantly,” Brown said,

With more than 10 million users, Pinterest has generated it's own vocabulary. Can't stop pinning? You might have a “pinsession.” And if you're losing sleep, you could be suffering from “pinsomnia.”

“Before I know it it's 9 at night and I'm like whoa, I have laundry to do,” Brown said.

Here's how it works: once you've created an account, you just add the "Pin It" button to your Favorites Bar. Then whenever something online catches your eye, just click “Pin It,” to add a small picture, or pin, to your Pinterest board. When you click on that pin again, it will take you back to the website where you found it.

That process is how Sandra Denneler became a Pinterest sensation. She's a full time art director at WSU, but her hobby is creating edible art.

“I always like to bake things that surprise people,” Denneler said.

All of her unique culinary creations can be found on her blog. Many of them end up on Pinterest. But it's her pinata cookies that stirred up a pinning storm.

“When you break open the cookie, voila! It's a functioning pinata,” Denneler describes the sugar cookies with mini M&M's inside.

The recipe has been re-pinned about 250,000 times and helped her four year old blog see a surge in traffic.

“Yeah I’d say our readership on our blog has gone up about a thousand percent,” Denneler laughed.

Even though she may be "pinaholic," Amanda brown says her online habit is actually healthy for her entire family.

“This has kind of expanded our taste buds and with a little boy, I want to feed him vegetables or fruits or be open to eating more things and eat a variety. So this has helped us step out of that box that we had,” Brown said.

And now that Lonergan's home is a little brighter thanks to Pinterest, she says she's already started on a new board with a much bigger project in mind, her future wedding.

“Maybe 4 years 5 years away, but it's always good to have ideas,” Lonergan said.

KAKE News is now on Pinterest, too. We have a lot of great boards that we are adding to all the time. Just click here to add us on Pinterest.

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