City Codes Restricting Size Of Sign For Downtown Arena

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Tuesday, January 27, 2009

To make a bold statement, the designers of the new Intrust Arena say they need a big sign to attract people to the location.

Local codes, however, only allow downtown buildings 400 square feet of signage, merely one-third the size designers are going for.

One concern is that a small sign wouldn't be visible to visitors driving on Kellogg at 60 miles per hour.

Other cities' arenas have significant signs and the architect for the Intrust Arena wants a sign matching the building's size as well.

"The size of the sign certainly being viewable from Kellogg is a factor but the bigger factor is we just felt we needed a sign of this size to be proportionate with the building and the scale of the project," said Wes Darnell, Arena Architect.

The zoning appeals board has approved the variance for the larger sign. It should be up and illuminated in about three months.

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