Shockers' Sweet Sixteen Appearance Good For Local Businesses

By: Parrish Alleman Email
By: Parrish Alleman Email

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Thursday, March 28, 2013

With Wichita State in the Sweet Sixteen, local sports bars are enjoying the sweet taste of success themselves.

On game days, it's standing room only and they can barely keep up with the customer demand.

"Getting through with trays of drinks was impossible it was a constant 'excuse me, excuse me,'” Erica Lopez with Emerson Biggins West said.

"We are running out of food, we run out of alcohol we ran out of Pepsi,” Jersey's Grill and Bar owner Tim Hadsell said.

Whenever WSU plays, the owner of Emerson Biggins West tells us fans arrive before their doors even open just to make sure they have a seat to watch the shockers play.

"It's like people lining up at your front door at 9:00 in the morning to watch a 7:00 game,” Emerson Biggins West owner Luis Lopez said.

Both businesses we visited, Jersey's Grill and Bar and Emerson Biggins West, have only been open about a year. So WSU's success kind of came along at the perfect time.

"It's cool to be a part of it. This is actually what life is all about you know, watching your home team make it and beat the number 1 seed and we get to make a profit of it. This is our living, so it's wonderful,” Erica Lopez said.

Not only has March Madness boosted the business's profits this month, the owners think these past few game days have earned them a few new, faithful customers that will stick around long after basketball season is over.

"It gave us the exposure we needed so I think after the WSU game tonight, hopefully we see another one on Saturday night. Hopefully we can keep rolling with it but yes I think it's going to help us out the rest of the time were here,” Hadsell said.

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