Thursday, November 11, 2010
Demand is up and donations are down. It's a serious problem that's only getting worse.
The Salvation Army is kicking off its annual kettle fundraiser this year with a solemn message. The organization needs help to make sure its "Mission of Hope" isn't a lost cause.
It's a traditional fundraiser for a present day problem. If you want to donate, this year there's an app for that. The Salvation Army is getting creative to boost funds, because the need is great.
"Just help, that's all I can tell people. There's a lot of people out there who need it," said Shara Cynova.
Cynova is one of the people who has needed help. With four children and facing unemployment, her family went to the Salvation Army for assistance. She's just one of thousands to do so each year, but this year is a little different.
"We see everything from fear to anger with those who are coming to us this year, because of the economy and the questions they have about their own future," said Salvation Army Major Douglas Rowland.
Demand is up 10-20% while donations are down about 6%. That's why the organization is reaching out with social media, the internet, and traditional kettles and bells. The fund raising goal this year is $1.6 million.
Bell ringers will be out at retailers and grocery stores beginning November 18th. You can learn more about the local Salvation Army branch by clicking here.
You can download the Salvation Army app by clicking here.