At B98 and many other local stations it was all Michael Jackson on the airwaves Thursday evening.
"It's obviously a very sad day. We've grown up with his music," said a B98 DJ.
With a music career that spanned decades, the King of Pop inspires memories in millions of people. As news of his death spread, his music is what people want to hear.
"We had listeners call this afternoon and say 'Boy, I don't usually get emotional about stars when they pass but with Michael Jackson I feel like part of my childhood's gone'," said the DJ.
Local radio personality, Greg 'The Hitman' Williams, has been a fan of Jackson's from the start. He has an autographed poster of the star he met in 1987.
"Michael Jackson, in my opinion, was the Elvis Presley of our time," said Williams.
As a radio DJ, Williams played every single Jackson album on the air as soon as they were released. And he says, over the years, the songs' popularity never waned.
"We still get tons of calls for Michael Jackson and young people are still dancing to his music," he said.
The fact that Jackson still fills radio playlists is proof of what his music means to so many.